5 Reasons Why You Should Never Buy Fake Reviews

Cindy G.Customer Reviews, Fake Reviews, Reputation Management, Review FraudLeave a Comment

Savvy marketers and business owners know how valuable customer reviews are. It’s tempting, then, that for a few bucks on Elance, Craigslist or Fiverr, you can recruit an invisible army of ‘customers’ to populate your profiles on Yelp and Google+ with 4- and 5-star reviews. Read More…

Why You Need to Establish a Review Strategy Today

adminCustomer Reviews, Review Monitoring, Small Business Marketing1 Comment

Reviews can be one of the best sources of marketing a small business can get. But why exactly is that? Thanks to the internet, and a larger variety of information sources, consumers now spend much more time getting information before they buy. According to one study, on average, 10.4 information sources are checked before making a decision. Read More…

Why Yelp Is Testing Video, and How to Make a Killer Yelp Video Review

adminCustomer Reviews, Review Spam, Video Reviews, YelpLeave a Comment

Last week, Yelp announced the imminent roll-out of video reviews from “Elite” Yelpers. Yelp’s mobile product manager Madhu Prabaker described the new feature, due in early June, as a way to provide “a reward for businesses that go to great lengths to achieve a certain ambiance.” Read More…