5 Reasons Why You Should Never Buy Fake Reviews

Cindy G.Customer Reviews, Fake Reviews, Reputation Management, Review FraudLeave a Comment

Savvy marketers and business owners know how valuable customer reviews are. It’s tempting, then, that for a few bucks on Elance, Craigslist or Fiverr, you can recruit an invisible army of ‘customers’ to populate your profiles on Yelp and Google+ with 4- and 5-star reviews. Read More…

Who’s Bad-Mouthing Your Business? It Could Be Your Best Customers

adminCustomer Reviews, Negative Reviews, Reputation Management, Research

Think those one-star reviews of your business on Yelp or your local Patch are spurious? That the guy who hates the presentation of your chef’s shepherd’s pie just doesn’t get it? Or that the complaint about your receptionist’s lousy demeanor was seeded by a devious competitor? Read More…