What You Need to Know: Online Review Management and Marketing in 2018

Andrew McDermottCustomer Behavior, Customer Psychology, Customer Reviews, Fake Reviews, Negative Reviews, Reputation Management, Review MarketingLeave a Comment

What’s the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More…

What Is Local Content and Why Is It Important To Small Businesses?

Andrew McDermottLocal, Local Marketing, Review Marketing, Small Business MarketingLeave a Comment

Local-Content

What is local content? Your local content tells people and search engines what your business is all about. Your local content should be layered, in-depth and comprehensive. This isn’t as simple as optimizing your GMB listings. Everyone’s doing that so you’ll need to dig deep to attract more attention. Read More…