Getting positive reviews from your happy customers is still a major challenge for most businesses. Many customers are not as invested in providing a great review as the company is in acquiring them. Yet, some online review sites make leaving a review a pain in the you know what.
Not all review sites are created equal, and while the value of a Google, Yelp, or Facebook review supersedes most other sites, earning reviews on some of the other directories and niche sites can help companies appear on the radar of more consumers.
Here, we’re highlighting the ‘low-hanging fruit.’ Getting positive reviews on the sites with the lowest entry barrier.
The Simplicity of Login Integration
When a company asks their customers to leave a review on one of these sites, the customer is expecting the process of the review to be as simple as choosing a star rating and leaving a nice, thoughtful comment.
Most online review sites have goals of website traffic and user counts. At the very least, they need you to sign up for an account on their site in order to leave a review (there are actually a few exceptions!). Besides their own business goals, authenticating the reviewer adds credibility to the review. Actual verified customers of the company increase the authenticity of the review further.
Authenticating themselves via their Facebook or Google account can remove the painful barrier of the typical account signup process. As opposed to filling out a form with contact details that may or may not be shared with other companies, using FB or Google to verify the reviewer feels less intrusive.
Let’s navigate through the online review site ecosystem and identify what are the login options for the variety of sites out there.
In each section, we’ve highlighted the lowest-hanging fruit that are both valuable AND easy for customers to leave reviews.
Hover over the cards to see the integrations on the back. (All traffic statistics from SimilarWeb.com)
Directories still have a ton of value beyond citations. Many directories allow consumers to leave reviews.
Travel and Hospitality Sites
Businesses in the travel industry understand the power of TripAdvisor. Get quality reviews on TripAdvisor and they’ll syndicate on many other travel review sites. Fortunately, it’s also easy to sign up for TripAdvisor via Google, Facebook or email.
Restaurant and Dining Sites
While Yelp dominates the restaurant industry, sites like OpenTable, Zomato and Restaurants.com provide excellent secondary options to distribute positive reviews across various domains. These other restaurant review sites offer significant user traffic worth penetrating.
Updated (h/t @JoyanneHawkins):Keep in mind that despite Yelp’s integration with Facebook, to call it ‘low-hanging fruit,’ is a bit of a misnomer.
Yelp filters reviews from brand new accounts. Whether positive or negative, if this is the very first Yelp review from a specific customer, there’s a good chance that Yelp with filter it into non-recommended reviews.
You would think that Healthcare review sites would have the strictest of policies and major barriers for leaving reviews. Wellness, Healthgrades, and RealSelf only offer signup via email, but Vitals and RateMDs allow for completely anonymous reviews without any barriers to signup!
Real Estate Sites
One of the more competitive industries, real estate agents are a cutthroat bunch that need to hustle to stand out from the crowd. Fortunately, there’s a nice variety of Real Estate online review sites that consumers can visit. Most of the site options provide at least Facebook integration, making signup relatively painless.
Home Service Sites
The home services have their review authenticity on lockdown. Most of the Home Service online review sites work hard to verify that the reviews coming in are from actual customers. Thumbtack and Porch provide the easiest way to earn reviews without confirmation of purchase, but that may hinder the credibility of the reviews.
While earning reviews on Google, Yelp, and Facebook should still take precedent in our Online Review Marketing and Management strategy, ignoring the other various directory and niche review sites would be unadvisable.
Not only do some of these sites earn a ton of traffic, but they may be just as easy for our customers to log into depending on their integration with Facebook and Google. Asking for reviews on these integrated sites helps develop authority and prominence across the web. Getting reviews on these sites are another tool in our Local Marketing toolbox.