Review Management’s Low-Hanging Fruit: Getting Customer Reviews That Are Valuable AND Easy

Garrett SussmanCustomer Reviews, Local Marketing, Reputation Management, Review MarketingLeave a Comment

Review Management’s Low-Hanging Fruit: Getting Customer Reviews That Are Valuable AND Easy

Getting positive reviews from your happy customers is still a major challenge for most businesses. Many customers are not as invested in providing a great review as the company is in acquiring them. Yet, some online review sites make leaving a review a pain in the you know what.

Not all review sites are created equal, and while the value of a Google, Yelp, or Facebook review supersedes most other sites, earning reviews on some of the other directories and niche sites can help companies appear on the radar of more consumers.

Here, we’re highlighting the ‘low-hanging fruit.’ Getting positive reviews on the sites with the lowest entry barrier.

The Simplicity of Login Integration

When a company asks their customers to leave a review on one of these sites, the customer is expecting the process of the review to be as simple as choosing a star rating and leaving a nice, thoughtful comment.

Most online review sites have goals of website traffic and user counts. At the very least, they need you to sign up for an account on their site in order to leave a review (there are actually a few exceptions!). Besides their own business goals, authenticating the reviewer adds credibility to the review. Actual verified customers of the company increase the authenticity of the review further.

Authenticating themselves via their Facebook or Google account can remove the painful barrier of the typical account signup process. As opposed to filling out a form with contact details that may or may not be shared with other companies, using FB or Google to verify the reviewer feels less intrusive.

Let’s navigate through the online review site ecosystem and identify what are the login options for the variety of sites out there.

In each section, we’ve highlighted the lowest-hanging fruit that are both valuable AND easy for customers to leave reviews.

Hover over the cards to see the integrations on the back. (All traffic statistics from SimilarWeb.com)

Directory Sites


Directories still have a ton of value beyond citations. Many directories allow consumers to leave reviews.

120K Monthly Visitors

Local search word-of-mouth web community enabling friends and groups to swap recommendations about attractions, restaurants, and local businesses.

Login Option:

-Completely Anonymous as 'Guest'
-No Email Necessary

Visit

28 Million Monthly Visitors

YP.com local search connects you with over 19 million local businesses. Find people and find the right business and get things done!

Login Options:

-Google Account
-Facebook Account
-Email (via Signup)

Visit

5.8 Million Monthly Visitors

Search Locally and find what you're looking for.

Login Options:

-Facebook Account
-Email (via Signup)

Visit

12.8 Million Monthly Visitors

Find great small businesses around the corner and across the country or become one of the 1000 small businesses that will join our community today.

Login Options:

-Google Account
-Facebook Account
-Email (via Signup)

Visit

2.2 Million Monthly Visitors

MerchantCircle is the largest social network for local business owners. Services include free online business listings, free marketing tools, and internet advertising.

Login Options:

-Facebook Account
-Email (via Signup)

Visit

1.7 Million Monthly Visitors

Search for local businesses on Yellowbook. Find the latest business listings, reviews, phone numbers, addresses, maps, directions and more.

Login Options:

-Facebook Account
-Email (via Signup)

Visit

900K Monthly Visitors

Use Citysearch® City Guides to get reviews, recommendations and directions to the best hotels, restaurants, events, night clubs, shops, services and more.

Login Options:

-Completely Anonymous
-No Email Necessary

Visit

12.7 Million Monthly Visitors

BBB helps people find and recommend businesses, brands and charities they can trust.

Login Option:

-No Account Necessary

-Reviews Syndicated Across various Online Review Sites (increased visibility and prestige).

Visit

Travel and Hospitality Sites


Businesses in the travel industry understand the power of TripAdvisor. Get quality reviews on TripAdvisor and they’ll syndicate on many other travel review sites. Fortunately, it’s also easy to sign up for TripAdvisor via Google, Facebook or email.

5 Million Monthly Visitors

Read Fodor's reviews to find the best travel destinations, hotels and restaurants. Plan your trip online with Fodor's.

Login Options:

-Twitter Account
-Facebook Account
-Email (via Signup)

Visit

1.1 Million Monthly Visitors

Explore everything from luxury bed and breakfasts to sprawling inns. Browse photos and reviews, and book a unique hotel or B&B for your vacation, wedding, etc.

Login Option:

-Email (Account Sign Up)

Visit

52.8 Million Monthly Visitors

Search & compare hundreds of thousands hotels to find the right room using real guest reviews. Earn free nights & get our Best Price Guarantee.

No Login

Reviews Syndicated from:

Trip Advisor

Visit

316 Million Monthly Visitors

Big savings on hotels in 85000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.

Login Options:

-Google Account
-Facebook Account
-Email (via Signup)

Visit

14.4 Million Monthly Visitors

Book & Save at Travelocity. Best Price Guarantee On Over 325000 Hotels. Flight, Packages, Cars, and Travel Planning. Wander Wisely Today!

Login Options:

Need to sign up for Travelocity account via email and book through the site to leave review.

Reviews also syndicated from:
Trip Advisor

Visit

142 Million Monthly Visitors

World's Largest Travel Site. 200 million+ unbiased traveler reviews. Search 200+ sites to find the best hotel prices.

Login Options:

-Google Account
-Facebook Account
-Email (via Signup)

Visit

Restaurant and Dining Sites


While Yelp dominates the restaurant industry, sites like OpenTable, Zomato and Restaurants.com provide excellent secondary options to distribute positive reviews across various domains. These other restaurant review sites offer significant user traffic worth penetrating.

14.6 Million Monthly Visitors

User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services and More at Yelp.

Login Options:

-Facebook Account
-Email (via Signup)

Visit
Updated (h/t @JoyanneHawkins):
Keep in mind that despite Yelp’s integration with Facebook, to call it ‘low-hanging fruit,’ is a bit of a misnomer.

Yelp filters reviews from brand new accounts. Whether positive or negative, if this is the very first Yelp review from a specific customer, there’s a good chance that Yelp with filter it into non-recommended reviews.

14.6 Million Monthly Visitors

Make online reservations, read restaurant reviews from diners, and earn points towards free meals.

Login Options:

-Facebook Account
-Email (via Signup)

Visit

2.6 Million Monthly Visitors

Read verified diner reviews, get deals and browse menus for thousands of local restaurants at Restaurant.com.

Login Options:

-Google Account
-Facebook Account
-Twitter Account
-Email (via Signup)

Visit

5.1 Million Monthly Visitors

Zomato is the best way to search for and discover great places to eat at or order in from.

Login Options:

-Google Account
-Facebook Account
-Email (via Signup)

Visit

Healthcare Sites


You would think that Healthcare review sites would have the strictest of policies and major barriers for leaving reviews. Wellness, Healthgrades, and RealSelf only offer signup via email, but Vitals and RateMDs allow for completely anonymous reviews without any barriers to signup!

11.3 Million Monthly Visitors

RealSelf - consumer reviews, stories, and discussions about cosmetic treatments and procedures for face, body, skin and smile. Find a doctor you can trust.

Login Option:

-Email (Account Signup)

Visit

1.2 Million Monthly Visitors

Find wellness practitioners, doctors, dentists, senior care and lifestyle tips for living the healthiest and happiest life possible.

Login Option:

-Email (Account Signup)

Visit

2 Million Monthly Visitors

RateMDs.com is a free website allowing users to submit and read reviews of doctors, dentists, psychologists, urgent care centers, group practices, and hospitals.

Login Options:

-Completely Anonymous
-No Email Necessary

Visit

22.2 Million Monthly Visitors

Healthgrades is the leading online resource for comprehensive information about physicians and hospitals.

Login Option:

-Email (Account Signup)

Visit

3.9 Million Monthly Visitors

Find a doctor, read millions of doctor reviews and book appointments online. Search by insurance, specialty, condition, or name in every city, state, or ZIP.

Login Options:

-Completely Anonymous
-No Email Necessary

Visit

Real Estate Sites


One of the more competitive industries, real estate agents are a cutthroat bunch that need to hustle to stand out from the crowd. Fortunately, there’s a nice variety of Real Estate online review sites that consumers can visit. Most of the site options provide at least Facebook integration, making signup relatively painless.

6.8 Million Monthly Visitors

Movoto Real Estate connects home buyers with top-tier real estate agents all over the country. Let's find you your new home!

Login Options:

-Can be completely anonymous.
-No email or account necessary.

Visit

63.2 Million Monthly Visitors

Your destination for all real estate listings and rental properties. Trulia.com provides comprehensive school and neighborhood information on homes for sale.

Login Option:

-Email (Account Signup)

Visit

16.9 Million Monthly Visitors

Search for your first or next home! Homes.com offers houses, condos, apartments for sale and rent with everything you need to find the ideal place to call home.

Login Options:

-Google Account
-Facebook Account
-Yahoo Account
-Email (via Signup)

Visit

56.2 Million Monthly Visitors

Search real estate property records, houses, condos, land and more on realtor.com(R). Find property info from the most comprehensive source of home data.

Login Options:

-Facebook Account
-Email (via Signup)

Visit

164.1 Million Monthly Visitors

The leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.

Login Options:

-Google Account
-Facebook Account
-Email (via Signup)

Visit

Home Service Sites


The home services have their review authenticity on lockdown. Most of the Home Service online review sites work hard to verify that the reviews coming in are from actual customers. Thumbtack and Porch provide the easiest way to earn reviews without confirmation of purchase, but that may hinder the credibility of the reviews.

27.4 Million Monthly Visitors

Houzz is the new way to design your home. Browse 10 million interior design photos, home decor, decorating ideas and home professionals online.

Login Option:

-No account necessary, but street address of project needs to be included for verification purposes.

Visit

1.4 Million Monthly Visitors

Porch, the home services platform, connects homeowners with quality home improvement, repair and maintenance professionals

Login Options:

-Facebook Account
-Email (Account Signup)

Also shows BBB ratings.

Visit

7.3 Million Monthly Visitors

HomeAdvisor is the free and easy way for homeowners to find and connect with trusted home improvement, maintenance and repair professionals.

Login Options:

-Phone number required (so a rep from Home Advisor can call you to verify you as a customer.)

Visit

13 Million Monthly Visitors

Angie's List offers Fair Price and Service Quality Guarantees to over 3 million members. Join to read reviews on local service providers or shop offers for free!

Login Option:

-Email (Account Signup)

Visit

10.3 Million Monthly Visitors

Thumbtack is the destination for getting things done. Just tell us what you need and we'll deliver up to five custom quotes from local pros ready to help.

Login Options:

-Facebook Account
-Email (Account Signup)

Visit

Takeaways


While earning reviews on Google, Yelp, and Facebook should still take precedent in our Online Review Marketing and Management strategy, ignoring the other various directory and niche review sites would be unadvisable.

Not only do some of these sites earn a ton of traffic, but they may be just as easy for our customers to log into depending on their integration with Facebook and Google. Asking for reviews on these integrated sites helps develop authority and prominence across the web. Getting reviews on these sites are another tool in our Local Marketing toolbox.

About the Author

Garrett Sussman

Twitter

Garrett is the Senior Content Manager at Grade.us, an online review management and marketing platform. When he's not crafting content, he's scouting the perfect ice coffee, devouring the newest graphic novels, and concocting a new recipe in the kitchen.

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