How To Get a Meeting With the Head Honcho To Pitch Services

Andrew McDermottAgency, Client Acquisition, Review MarketingLeave a Comment

how to get a meeting with the head honcho to pitch services

There’s no perfect formula for how to get a meeting with the head honcho, because salespeople are viewed as inherently selfish. Not because they crave success, but because they’re focused on taking more than giving. Giving is how you get past the gatekeeper’s filters. It’s how you win that coveted first meeting. Read More…

What You Need to Know: Online Review Management and Marketing in 2018

Andrew McDermottCustomer Behavior, Customer Psychology, Customer Reviews, Fake Reviews, Negative Reviews, Reputation Management, Review MarketingLeave a Comment

What’s the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More…

How Can Review Snippet Keywords Help My Business Visibility

Andrew McDermottCustomer Reviews, Local Marketing, Reputation Management, Review Marketing, Small Business Marketing1 Comment


You can’t control what goes into review snippet keywords, but you can influence what goes into your reviews. The very same reviews Google uses to build their snippets. Here’s the thing though, it’s not about control. It’s about consistency. Read More…