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The Voice of the Customer

What is the Google Home Service Ads Program?

Brian LeguizamonApril 11, 2017Advertising, Google, Local Marketing, Review Marketing, Small Business Marketing1 Comment

Google Home Services Ads Program

Google Home Service Ads is a program that will ultimately improve customer acquisition for small business home service providers. Read more…

4 Steps for Pitching Online Review Management Prospects

Andrew McDermottApril 4, 2017Client Acquisition, Reputation Management, Review Marketing, Small Business MarketingLeave a Comment

Pitching ORMM

Clients need your attention, expertise and time. They need you to teach them why review management matters. Because they’re hopelessly lost without you. Read More…

Building a Local Small Business SaaS Vendors Stack

Brian LeguizamonMarch 28, 2017Local Marketing, Review MarketingLeave a Comment

SaaS Vendors

There’s a SaaS vendors solution to every step of the customer’s’ journey. Building that stack for your client’s doesn’t have to be too complicated. Read More…

The Crucial Component Your Inbound Marketing Funnel is Missing

Andrew McDermottMarch 21, 2017Client Acquisition, Customer Reviews, Inbound Marketin, Marketing, Review MarketingLeave a Comment

Inbound Marketing Reviews

Reviews aren’t just a piece of the inbound marketing funnel, they’re the core. Give them the attention they need to generate the results you want. Read More…

5 Frameworks for Creating Local Events with Community Value

Andrew McDermottMarch 14, 2017Local, Local Marketing, Public Relations, Review Marketing, Small Business MarketingLeave a Comment

Local Events

Is there a way to use local events to boost positive reviews for your business? Create a framework of your own to attract reviews on demand. Read More…

The Destructive Downside to Online Review Blasts

Andrew McDermottMarch 7, 2017Customer Reviews, Email Marketing, Local Marketing, Marketing, Review MarketingLeave a Comment

Review-Blasts

Focus your time and attention on the slow and steady reviews. Online review blasts lack staying power and can’t measure up to consistency and reliability. Read More…

How to Build Customer Personas Using Online Reviews

Andrew McDermottFebruary 28, 2017Customer Behavior, Local Marketing, Marketing, Review Marketing, Small Business MarketingLeave a Comment

Persona Reviews

There’s no need steal customer data when they’re more than willing to give it. Online reviews give you the customer personas info you need. Read More…

An Online Review Wake Up Call for Doctors and Lawyers

Andrew McDermottFebruary 21, 2017Customer Reviews, Healthcare, Legal, Negative Reviews, Review Marketing1 Comment

Doctor-Lawyer-Reviews

Online reviews often create all types of dilemmas for doctors and lawyers to sort through. All too often, they don’t know how to handle negative reviews. Read More…

How To Turn Your Reviews Into Web Copy That Converts Like Crazy

Dustin WalkerFebruary 14, 2017Customer Reviews, Marketing, Review Marketing, TestimonialsLeave a Comment

Review-Copy

Anyone, regardless of their copy skills, can improve their content by mining reviews. This comes down to conveying benefits — in your customer’s words. Read More…

Controversial Online Reviews for Controversial Businesses

Brian LeguizamonFebruary 7, 2017Negative Reviews, Reputation Management, Review MarketingLeave a Comment

Controversial Reviews

Certain kinds of businesses benefit from being perceived as provocative. But what do they do when controversial reviews starts to do more harm than good? Read More…

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Recent Posts

  • Introducing the New Grade.us Review Funnel Landing Page and Navigation Re-Design February 19, 2019
  • Social Selling, Pricing Your Services, and Coming to Grips With Imposter Syndrome February 18, 2019
  • Agency Perspective: How to Choose Your Agency’s Service Offerings February 14, 2019
  • Optimizing The Local Small Business Sales Funnel February 12, 2019
  • 10 Incentives You Can Give Your Employees For Requesting Reviews February 11, 2019

Recent Posts

  • Introducing the New Grade.us Review Funnel Landing Page and Navigation Re-Design
  • Social Selling, Pricing Your Services, and Coming to Grips With Imposter Syndrome
  • Agency Perspective: How to Choose Your Agency’s Service Offerings
  • Optimizing The Local Small Business Sales Funnel
  • 10 Incentives You Can Give Your Employees For Requesting Reviews
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