Agency Strategy: Providing Managed vs. Self-Service Marketing Solutions

Andrew McDermottAgency, Client Acquisition, Reputation ManagementLeave a Comment

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Whether you’re offering managed or self-service solutions for your clients, you’re going to need to set client expectations, because some self-service clients want to be managed, and some managed clients want to make most decisions. Your agency strategy needs to be able to determine how to help each type of client. Read More…

How To Get a Meeting With the Head Honcho To Pitch Services

Andrew McDermottAgency, Client Acquisition, Review MarketingLeave a Comment

how to get a meeting with the head honcho to pitch services

There’s no perfect formula for how to get a meeting with the head honcho, because salespeople are viewed as inherently selfish. Not because they crave success, but because they’re focused on taking more than giving. Giving is how you get past the gatekeeper’s filters. It’s how you win that coveted first meeting. Read More…