A Grade.us Case Study – BizMktg – Helping Businesses Win Online

In 2011, Peter Wilson started focusing on his home agency, Biz Mktg. His very first client, North Creek Dental, was a dental practice. They had just built a new building and needed new patients.

As Peter began working with dentists, he quickly learned that the review side of things was super critical for them. So he started looking for a white label online review management software solution.

Early on, he was focused on review generation. He was trying to get Yelp reviews (FB was not even in the review game at the time) and Google reviews. When he stumbled upon Grade.us, he knew he had a great solution to help out his clients acquire, monitor, and amplify their positive online reviews.

Generate new reviews, improve the average review rating, and earn new business.

Getting people to review a dentist can be difficult. With all of the daily tasks at a dentist office, it can be challenging to remember to send out review requests to patients.

Peter designed a beautiful review funnel using the Grade.us platform. North Creek Dental began sending all of their patients to the customized review funnel using the Grade.us email drip campaign.

According to his Grade.us review reporting, the review volume began to climb across the review sites that were important to Peter's client.

Review volume began to climb across the review sites that were important to Peter's client.

Not only were Peter and his client asking patients to leave reviews via the email campaigns, they also added the Grade.us review stream for review marketing and a "review us" button on their website.

North Creek Dental had significant results, because they had a great dentist.

“Insane results.”

~ Dr. Don Koontz DDS

In fact, the success led to marital strife, because the results the were so good.

At inception, the practice operated 4 days a week. They quickly needed to adjust their schedule to 5 days a week with an additional 2 weekends per month due to the influx of new patients. After a few months of review generation, they were tracking to gain 96 new patients (which was significant for them).

Anecdotally, Peter’s wife, who worked for the dental practice as a receptionist said:

“Advertising and reviews work hand in hand. New patients would always say, we ‘found you on the internet and read your online reviews. You guys look awesome.’”

Using Grade.us, their dental practice generated 118 reviews over the course of one year, a substantial volume for the dental industry and more than all of their competitors.

They also increased their review volume by 39% over the previous year. Their average rating of new reviews over the year was an impressive 4.83 stars compared to the average the previous year. 4.8 stars.

The Grade.us report helped visualize the click through rate of the review funnel. While North Creek Dental had a 97% positive feedback rate, they were able to successfully recover the poor experience of 7 patients (poor being a 3 star rating in this case!), with superior patient support.

It's easy to see how much North Creek Dental's patients love their dentist. Just take a look at some of their positive reviews.

BizMktg's online review management services helped generate an additional 60+ patients each month.

It's a testament to how Peter Wilson knows digital marketing and how his agency was able to use online reviews to augment their email marketing, PPC, and local SEO.