Agency Strategy: Providing Managed vs. Self-Service Marketing Solutions

Andrew McDermottAgency, Client Acquisition, Reputation ManagementLeave a Comment

agency strategy feature image

Whether you’re offering managed or self-service solutions for your clients, you’re going to need to set client expectations, because some self-service clients want to be managed, and some managed clients want to make most decisions. Your agency strategy needs to be able to determine how to help each type of client. Read More…

How To Get a Meeting With the Head Honcho To Pitch Services

Andrew McDermottAgency, Client Acquisition, Review MarketingLeave a Comment

how to get a meeting with the head honcho to pitch services

There’s no perfect formula for how to get a meeting with the head honcho, because salespeople are viewed as inherently selfish. Not because they crave success, but because they’re focused on taking more than giving. Giving is how you get past the gatekeeper’s filters. It’s how you win that coveted first meeting. Read More…

Selling Review Management: How To Get Your Agency’s Foot In The Door

Andrew McDermottAgency, Client Acquisition, Reputation Management, Review Marketing, Small Business MarketingLeave a Comment

selling review management

Specialize to get your foot in the door. Try selling review management and marketing to deliver huge wins for your clients. Generalize once you’ve achieved the results your clients want. Agencies are no longer seen by clients as one-stop shops.

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