Negative reviews are the survival tool your business desperately needs. Do negative reviews mean you don’t care about your customers? That you’re running a terrible business? Absolutely not. Treat them as the gifts they are and you’ll find immunity stops mattering. Find out how. Read More…
What You Need to Know: Online Review Management and Marketing in 2018
What’s the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More…
Which one is worse? Generic vs. Authentic Responses to Negative Reviews
A customer service rep has offered a canned response to a negative review. Why are customers on the receiving end of this so angry? Read More…
How to Flag Questionable Online Reviews on Google, Facebook, and Yelp
Each site has their own ToS, but as long as the questionable online review operates within the limitations of that agreement, it’s not going anywhere. Read More…
An Online Review Wake Up Call for Doctors and Lawyers
Online reviews often create all types of dilemmas for doctors and lawyers to sort through. All too often, they don’t know how to handle negative reviews. Read More…
Controversial Online Reviews for Controversial Businesses
Certain kinds of businesses benefit from being perceived as provocative. But what do they do when controversial reviews starts to do more harm than good?
6 Sites to Target: What’s Your Agency’s Online Review Strategy?
If you invest in your online reviews, that content can be used to attract new clients. Here are 6 sites to focus your Agency’s Online Review strategy. Read More…
5 Types of Phrases in Online Reviews that Create Customer Distrust
Want to negate the phrases of distrust that customers use in their reviews? Go through your list of objections one-by-one, creating a solution for each. Read More…
Why Your Clients Should Argue With Unhappy Reviewers
An unhappy reviewer has just posted a nasty review about their experience with your client’s business. What do you do? WHAT DO YOU DOjQuery112408059143366785944_1530556973501Read More …
How NOT to Respond to Customer Reviews: 8 DON’Ts From a Recent Case Study
Remember, every negative review is an opportunity to show how committed you are to satisfying your customers. What you say will live online indefinitely, so make it count! Read More…
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