Certain kinds of businesses benefit from being perceived as provocative. But what do they do when controversial reviews starts to do more harm than good?
Controversial Online Reviews for Controversial Businesses
6 Sites to Target: What’s Your Agency’s Online Review Strategy?
If you invest in your online reviews, that content can be used to attract new clients. Here are 6 sites to focus your Agency’s Online Review strategy. Read More…
5 Types of Phrases in Online Reviews that Create Customer Distrust
Want to negate the phrases of distrust that customers use in their reviews? Go through your list of objections one-by-one, creating a solution for each. Read More…
Why Your Clients Should Argue With Unhappy Reviewers
An unhappy reviewer has just posted a nasty review about their experience with your client’s business. What do you do? WHAT DO YOU DO Read More …
How NOT to Respond to Customer Reviews: 8 DON’Ts From a Recent Case Study
Remember, every negative review is an opportunity to show how committed you are to satisfying your customers. What you say will live online indefinitely, so make it count! Read More…
The Cost of Unhappy Customers
The good folks at Vision Critical have put together this eye-opening infographic showing the potential costs of letting your customers go unhappy, unserved, frustrated. Nobody wins! Read More…
This Company Lost $300k Trying to Bully Customers Who Wrote Bad Reviews
The now infamous case of KlearGear.com’s corporate bullying tactics has been settled in a U.S. District Court in Utah, with Judge Dee Benson awarding John and Jen Palmer $306,750 ($102,250 in compensatory damages and $204,500 in punitive damages) against the online retailer. Read More…
Social Media Mobs Are Scary As Hell: You Won’t Believe What One Did to This Business Owner
Do you think mob behavior affects only those unsophisticated inhabitants of the world’s premodern backwaters? Think again. Read More…
Why Respond to Bad Reviews? To Double Readers’ Purchase Intent, That’s Why
The latest volume of research from Bazaarvoice demonstrates the power that brands and business owners wield in responding to negative customer reviews online. Read More…
5 Crazy/Creative Responses to Negative Reviews
Business owners often fret over negative online reviews, and with good reason: lots of research shows how insanely influential reviews are, like this report’s finding that 4 out of 5 consumers reverse their purchase decisions based on negative online reviews. Read More…