Are online reviews still trustworthy?
Do you remember this story? This is outrageous! This customer ordered food, ate all of it, demanded that the restaurant comp the meal, and used the threat of a negative…
Fighting Fake Reviews on Google: Tactics and Strategies
Fake reviews can have a real negative impact on a business. Learn how 3 experts detect, investigate, and remove fake reviews from their client's listings. Read More...
Combatting Spam, GMB Optimization and Review Management
Combatting spam on Google My Business is essential to your local search strategy. Ben Fisher of Steady Demand discusses why combatting spam matters. Read More...
Fake Reviews, Review Management, and the Review Site of the Future
If you're the type of person who buys fake reviews, there's a good chance Jason Brown has your number. We interviewed Jason about the prevalence of fake reviews. Read More...
Why Fake Reviews Are Like Fake News and What You Can Do About It
Fake reviews are damaging review platforms. Reviews attract customers in droves, boost conversion rates and increase revenue. What can SMBs do? Read More...
What You Need to Know: Online Review Management and Marketing in 2018
What's the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More...
How to Flag Questionable Online Reviews on Google, Facebook, and Yelp
Each site has their own ToS, but as long as the questionable online review operates within the limitations of that agreement, it’s not going anywhere. Read More...
Buying a Reputation: The Pitfalls of Black Hat Review Marketing
Companies that offer overnight results are almost definitely using black hat marketing. Those overnight results can end up costing quite a bit. Read More ...