Fake reviews are damaging review platforms. Reviews attract customers in droves, boost conversion rates and increase revenue. What can SMBs do? Read More…
What You Need to Know: Online Review Management and Marketing in 2018
What’s the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More…
How to Flag Questionable Online Reviews on Google, Facebook, and Yelp
Each site has their own ToS, but as long as the questionable online review operates within the limitations of that agreement, it’s not going anywhere. Read More…
Buying a Reputation: The Pitfalls of Black Hat Review Marketing
Companies that offer overnight results are almost definitely using black hat marketing. Those overnight results can end up costing quite a bit. Read More …
Online Review Incentives: Smart Marketing or Asking for Trouble?
Growing up, you’re taught to look both ways before crossing the street. What does jaywalking have to do with incentivizing online reviews, you ask? Read More…
5 Reasons Why You Should Never Buy Fake Reviews
Savvy marketers and business owners know how valuable customer reviews are. It’s tempting, then, that for a few bucks on Elance, Craigslist or Fiverr, you can recruit an invisible army of ‘customers’ to populate your profiles on Yelp and Google+ with 4- and 5-star reviews. Read More…
Has Yelp’s Bus Left the Station?
Reviews by first-time Yelpers are much more likely to be filtered than the review site’s more prolific contributors. Is there any reason for new Yelpers to still get on the bus? Read More…