Each site has their own ToS, but as long as the questionable online review operates within the limitations of that agreement, it’s not going anywhere. Read More…
Buying a Reputation: The Pitfalls of Black Hat Review Marketing
Companies that offer overnight results are almost definitely using black hat marketing. Those overnight results can end up costing quite a bit. Read More …
Direct From the Courthouse: Angie’s List Settles Suit Alleging It Manipulated Reviews for Profit
Small business owners expect online review sites to be impartial and honest. A class action suit against Angie’s List may have broken that trust. Read More…
5 Reasons Why You Should Never Buy Fake Reviews
Savvy marketers and business owners know how valuable customer reviews are. It’s tempting, then, that for a few bucks on Elance, Craigslist or Fiverr, you can recruit an invisible army of ‘customers’ to populate your profiles on Yelp and Google+ with 4- and 5-star reviews. Read More…
Has Yelp’s Bus Left the Station?
Reviews by first-time Yelpers are much more likely to be filtered than the review site’s more prolific contributors. Is there any reason for new Yelpers to still get on the bus? Read More…