Category Archive

The Voice of the Customer Customer Behavior

What it Takes To Be a 5-Star Business with Shep Hyken

Carmen Rane HudsonNovember 5, 2018Customer Behavior, Customer Service, expert interview, Reputation Management, Review MarketingLeave a Comment

Getting 5-star reviews is crucial for your business, but you can’t without delivering 5-star service. We sat down with Shep Hyken to get his advice. Read More…

What You Need to Know: Online Review Management and Marketing in 2018

Andrew McDermottMarch 13, 2018Customer Behavior, Customer Psychology, Customer Reviews, Fake Reviews, Negative Reviews, Reputation Management, Review MarketingLeave a Comment

What’s the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More…

5 More Unique Email Templates for Requesting Online Reviews

Andrew McDermottSeptember 26, 2017Customer Behavior, Customer Reviews, Email Marketing, Review Marketing, Small Business MarketingLeave a Comment

Use these 5 review request templates to get customer reviews and you’ll find customers ready and willing to share their thoughts on sites important to you. Read More…

Why Clients Don’t Live Up to Their End of the Bargain (and How to Fix It)

Andrew McDermottSeptember 5, 2017Client Acquisition, Client Oboarding, Customer Behavior, Customer Psychology, Review MarketingLeave a Comment

Your clients have hired you to help their business. Why is it that some clients refuse to live up to their end of the bargain? Read More…

How First Impressions Hurt (or Help) Your Business Reviews

Andrew McDermottAugust 29, 2017Customer Behavior, Customer Psychology, Customer Reviews, Review MarketingLeave a Comment

Make a good first impression and you’re able to attract a significant amount of goodwill from customers, even when you make a mistake. Read More…

How to Take Amazing Photos for Your Local Business

Andrew McDermottJune 20, 2017Customer Behavior, Customer Psychology, Local Marketing, Review Marketing, Small Business MarketingLeave a Comment

Amazing photos, regardless of your industry, are important. They give customers the information they need to properly evaluate your business. Quality business photos can help you stand out from your competitors in the local search landscape, increasing your visibility.