What You Need to Know: Online Review Management and Marketing in 2018

Andrew McDermottCustomer Behavior, Customer Psychology, Customer Reviews, Fake Reviews, Negative Reviews, Reputation Management, Review MarketingLeave a Comment

What’s the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More…

How to Take Amazing Photos for Your Local Business

Andrew McDermottCustomer Behavior, Customer Psychology, Local Marketing, Review Marketing, Small Business MarketingLeave a Comment


Amazing photos, regardless of your industry, are important. They give customers the information they need to properly evaluate your business. Quality business photos can help you stand out from your competitors in the local search landscape, increasing your visibility.

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