Customer Behavior Archives | Grade.us | Your Guide to Online Review Management and Marketing

March 2, 2020
Customer Behavior / Review Generation / Review Management

4 Major Barriers Preventing Your Happy Customers From Writing Positive Reviews

The majority of customers aren't writing positive reviews. Learn the major barriers that might be preventing people from writing positive reviews that help.

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September 12, 2019
Hospitality / Customer Behavior / Industry Specific

How Guests Use Hotel Reviews To Choose Where They Stay

Travelers definitely use hotel reviews to evaluate where they want to stay. But what are those signs that tourists look for when deciding on their lodgings? Read More...

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June 4, 2019
Net Promoter Score / Customer Behavior / Customer Service

Net Promoter Score and the Customer Experience

The Net Promoter Score helps evaluate the customer experience of your company. What are the industry benchmarks and how do you implement? Read More...

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May 13, 2019
Negative Reviews / Customer Behavior / Reputation Management

The Hitchhiker’s Guide to Bad Review Blackmail From Shady Customers

What do you do when a customer threatens your business with bad review blackmail? This manipulative tactic doesn't happen often, but you should be prepared. Read More...

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March 13, 2018
Customer Reviews / Customer Behavior / Customer Psychology / Fake Reviews / Negative Reviews / Reputation Management / Review Marketing

What You Need to Know: Online Review Management and Marketing in 2018

What's the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More...

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August 29, 2017
Customer Psychology / Customer Behavior / Reputation Management

How First Impressions Hurt (or Help) Your Business Reviews

Make a good first impression and you’re able to attract a significant amount of goodwill from customers, even when you make a mistake. Read More...

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June 6, 2017
Customer Behavior / Customer Psychology / Review Marketing

Your Employee Gets Called Out In a Review. Now What?

Your company has just received a negative review. One where the customer says some pretty terrible things about one of your employees. What do you do? Read More...

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May 30, 2017
Review Marketing / Customer Behavior / Small Business Marketing

Make Sure Your Brand is Telling the Same Story as Your Reviews

Adjust your marketing story to match the likes, dislikes, words and phrases of your reviewers— you’ll get your clients more business. Read More...

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May 16, 2017
Customer Psychology / Customer Behavior / Review Marketing

Are You Losing 5 Star Reviews to Hidden Customer Expectations?

Customer expectations impact your ability to win customer reviews. These expectations also affect your overall conversion rate and positioning. Read More...

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