The Secrets of Default Decision Making
Nancy Harhut explains how default decision making can impact your marketing strategy. Learn some psychological tactics that improve your digital marketing. Read More...
When Agencies Should Say No To Reputation Management Clients
Are there reputation management clients that your digital marketing agency should reject? What would that ORM prospect look like, and how do you say "No"? Read More...
How Guests Use Hotel Reviews To Choose Where They Stay
Travelers definitely use hotel reviews to evaluate where they want to stay. But what are those signs that tourists look for when deciding on their lodgings? Read More...
Net Promoter Score and the Customer Experience
The Net Promoter Score helps evaluate the customer experience of your company. What are the industry benchmarks and how do you implement? Read More...
The Hitchhiker’s Guide to Bad Review Blackmail From Shady Customers
What do you do when a customer threatens your business with bad review blackmail? This manipulative tactic doesn't happen often, but you should be prepared. Read More...
What You Need to Know: Online Review Management and Marketing in 2018
What's the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More...
Why Clients Don’t Live Up to Their End of the Bargain (and How to Fix It)
Your clients have hired you to help their business. Why is it that some clients refuse to live up to their end of the bargain? Read More...
How First Impressions Hurt (or Help) Your Business Reviews
Make a good first impression and you’re able to attract a significant amount of goodwill from customers, even when you make a mistake. Read More...
Your Employee Gets Called Out In a Review. Now What?
Your company has just received a negative review. One where the customer says some pretty terrible things about one of your employees. What do you do? Read More...
Make Sure Your Brand is Telling the Same Story as Your Reviews
Adjust your marketing story to match the likes, dislikes, words and phrases of your reviewers— you’ll get your clients more business. Read More...