Andy Capaloff, COO of Curatti, a content marketing digital agency, provides insights on B2B lead generation with a focus on LinkedIn in this expert interview. Read More…
Your Review Management Pitch Deck: Stats, Themes, and Selling Points
Ask the right questions, create the right structure, and you have everything you need to create a successful review management pitch deck. Read More
Insights for Consultants: Getting Started with Local SEO with Phil Rozek
Phil Rozek offers great insights for consultants who want to launch a new local SEO business or want to improve the one they already have. Read More…
Essential Info to Include On Your Review Management Services Page
When agencies write their review management services page, they assume clients are searching for breakdowns of a service offering. That’s only part of it. Read More…
3 Creative Ways To Use Community Events To Get Reviews For Your Local Business
Do you know the secret behind successful community events? These events are an incredible way to generate a significant amount of traffic, leads and sales. Read More…
Home Services Industry Review Management Tips & Insights
Home services industry companies need to pay more attention to reviews than most. Great reviews help contractors meet the unique challenges they face when they try to earn customers. Read More…
How Often Should You Be Meeting With a New Client?
“Are you helping or hurting me?” It’s the trust question your new client meeting needs to answer. Clients are looking to see if you’re under or over performing. At this point most sellers make a reasonable but incorrect assumption. They assume their new clients trust them. Read More…
Agency Strategy: Providing Managed vs. Self-Service Marketing Solutions
Whether you’re offering managed or self-service solutions for your clients, you’re going to need to set client expectations, because some self-service clients want to be managed, and some managed clients want to make most decisions. Your agency strategy needs to be able to determine how to help each type of client. Read More…
4 Contract Templates for Online Review Management Services
Bad contracts kill deals. They don’t follow the rules. These rules determine whether your contract will be read by decision makers, accepted by managers and influencers and signed and submitted. Here are 4 deal-closing contract templates for review management services based on the type of client you’re working with. Read More…
How To Get a Meeting With the Head Honcho To Pitch Services
There’s no perfect formula for how to get a meeting with the head honcho, because salespeople are viewed as inherently selfish. Not because they crave success, but because they’re focused on taking more than giving. Giving is how you get past the gatekeeper’s filters. It’s how you win that coveted first meeting. Read More…