Martin Shervington of PlusYourBusiness interviewed Grade.us founder, Jon Hall about the current landscape of reputation management and reviews. Read More…
How NOT to Respond to Customer Reviews: 8 DON’Ts From a Recent Case Study
Remember, every negative review is an opportunity to show how committed you are to satisfying your customers. What you say will live online indefinitely, so make it count! Read More…
Get Weird: One Simple Trick to Getting More Online Reviews
How do you get more of your happy customers to participate in online reviews? You’ve probably come across our sober and straightforward advice: ask, guide and remind customers to write reviews–that’s why our “review funnel” service exists, after all. Read More…
Why Yelp Is Testing Video, and How to Make a Killer Yelp Video Review
Last week, Yelp announced the imminent roll-out of video reviews from “Elite” Yelpers. Yelp’s mobile product manager Madhu Prabaker described the new feature, due in early June, as a way to provide “a reward for businesses that go to great lengths to achieve a certain ambiance.” Read More…
Reviews to Dominate Local Search: Yahoo Adds Yelp Content
Customer reviews are gaining greater visibility online as the world’s largest search engines vie for consumer attention with ever more immediate, actionable intelligence about the companies they encounter in local search results. Read More…
5 Crazy/Creative Responses to Negative Reviews
Business owners often fret over negative online reviews, and with good reason: lots of research shows how insanely influential reviews are, like this report’s finding that 4 out of 5 consumers reverse their purchase decisions based on negative online reviews. Read More…
Resurrecting Customer Reviews From the Seventh Circle of Filter Hell
Some business owners hate Yelp, and it’s no wonder. The review site’s notoriously narcissistic contributors can rain hellfire onto local business owners in the form of self-indulgent, obnoxious and vindictive reviews. Read More…
Has Yelp’s Bus Left the Station?
Reviews by first-time Yelpers are much more likely to be filtered than the review site’s more prolific contributors. Is there any reason for new Yelpers to still get on the bus? Read More…