The Crucial Component Your Inbound Marketing Funnel is Missing
Reviews aren't just a piece of the inbound marketing funnel, they're the core. Give them the attention they need to generate the results you want. Read More...
The Destructive Downside to Online Review Blasts
Focus your time and attention on the slow and steady reviews. Online review blasts lack staying power and can’t measure up to consistency and reliability. Read More...
An Online Review Wake Up Call for Doctors and Lawyers
Online reviews often create all types of dilemmas for doctors and lawyers to sort through. All too often, they don’t know how to handle negative reviews. Read More...
How To Turn Your Reviews Into Web Copy That Converts Like Crazy
Anyone, regardless of their copy skills, can improve their content by mining reviews. This comes down to conveying benefits — in your customer’s words. Read More...
5 Types of Online Reviewers and What They Care About
Online Reviewer types vary. Customers come with their own set of baggage, dysfunctions, goals and desires. Know the difference. Read More...
The Terrible, Horrible, No Good, Very Bad, Awful Online Reviews
A truly awful review is far more damaging because it’s foundational. It exposes the company’s character, attitude, values and beliefs. Read More...
Google My Business Reviews Add Photo/Video Option To Dialogue Box
As of this week, Google My Business Reviews are now also prompting users to include a photo or video in their review, right from the dialogue box. Read More...
How to Create a Competitive Advantage Using Competitor Reviews
Competitor Reviews offer insights into how to gain an advantage for your own business. Are you using this marketing channel to inform your research? Read More...
Want Amazing Reviews in a Boring Industry? Use Selfishness
Getting online reviews for your clients that are in boring industries is a challenge. Check out these 5 simple steps to excel. Read More...
Review Management’s Low-Hanging Fruit: Getting Customer Reviews That Are Valuable AND Easy
Some online review sites make leaving a review a pain in the you know what. Others use social media integrations for valuable and easy reviews. Read More...