Does Your Local Business Need a Website in 2017?
It’s 2017. Why does your local business need a website? Aren’t general social networks (like Facebook) and specialized review sites enough? Read More...
How to Hire Support Employees that Guarantee Positive Online Reviews
We know it’s important to choose the right support staff. How do we hire support employees who’ll virtually guarantee we receive positive online reviews? Read More...
Make Sure Your Brand is Telling the Same Story as Your Reviews
Adjust your marketing story to match the likes, dislikes, words and phrases of your reviewers— you’ll get your clients more business. Read More...
Does Online Review Management Fall Under Digital or Social?
Does online review management fall under digital or social? It's a question that doesn't even appear on most organizations' radar. But it should. Read More...
Google Local Pack Filters Out Businesses With Less Than 4 Stars
Google's Local Pack is filtering listings by default to those with 4 or more stars! High ratings are becoming more important for small businesses. Read More...
How Sales Teams Can Use Online Reviews to Convert Prospects
Customer reviews, on their own, aren't enough to close the sale. But negative reviews are more than enough to push prospective customers away. Read More...
The Convergence of SoLoMo (Social Mobile Local) and Online Reviews
SoLoMo (‘Social’, ‘Local’, ‘Mobile’), is just a snappy way of referring to the integration of social, local and mobile marketing. Read More...
Seasonal Businesses and ORMM: How to Keep Online Reviews Coming Year Round
Seasonal Businesses have a problem. It’s their off season. What if they were able to create the kind of demand they needed to start the season confidently? Read More...
A Deeper Dive Into Location Factors For Online Review Management and Marketing
Timothy Sweeney offers questions to consider about location factors and their impact an online review management and marketing for small business clients.Read More...
Direct From the Courthouse: Angie’s List Settles Suit Alleging It Manipulated Reviews for Profit
Small business owners expect online review sites to be impartial and honest. A class action suit against Angie's List may have broken that trust. Read More...