Agency Strategy: Providing Managed vs. Self-Service Marketing Solutions

Andrew McDermottAgency, Client Acquisition, Reputation Management, Review MarketingLeave a Comment

agency strategy feature image

Whether you’re offering managed or self-service solutions for your clients, you’re going to need to set client expectations, because some self-service clients want to be managed, and some managed clients want to make most decisions. Your agency strategy needs to be able to determine how to help each type of client. Read More…

4 Contract Templates for Online Review Management Services

Andrew McDermottAgency, Client Acquisition, Client Oboarding, Reputation Management, Review MarketingLeave a Comment

4 contract templates for online review management

Bad contracts kill deals. They don’t follow the rules. These rules determine whether your contract will be read by decision makers, accepted by managers and influencers and signed and submitted. Here are 4 deal-closing contract templates for review management services based on the type of client you’re working with. Read More…

What You Need to Know: Online Review Management and Marketing in 2018

Andrew McDermottCustomer Behavior, Customer Psychology, Customer Reviews, Fake Reviews, Negative Reviews, Reputation Management, Review MarketingLeave a Comment

What’s the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More…

How Can Review Snippet Keywords Help My Business Visibility

Andrew McDermottCustomer Reviews, Local Marketing, Reputation Management, Review Marketing, Small Business Marketing1 Comment

review-snippet-keywords

You can’t control what goes into review snippet keywords, but you can influence what goes into your reviews. The very same reviews Google uses to build their snippets. Here’s the thing though, it’s not about control. It’s about consistency. Read More…

Selling Review Management: How To Get Your Agency’s Foot In The Door

Andrew McDermottAgency, Client Acquisition, Reputation Management, Review Marketing, Small Business MarketingLeave a Comment

selling review management

Specialize to get your foot in the door. Try selling review management and marketing to deliver huge wins for your clients. Generalize once you’ve achieved the results your clients want. Agencies are no longer seen by clients as one-stop shops.

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