Can TripAdvisor help you attract more guests?The answer for Derby Hotels, a family-owned hotel chain, is yes. Their hotel business is seasonal, and it’s primarily dependent on tourism and vacation…
Hotels are struggling.Data shows, hotel occupancy, averaged just 44 percent in 2020 (33 percent lower than in 2019), and Revenue per Available Room (RevPar) was just $45 (48 percent lower than…
Healthcare has changed forever. A recent survey found that 95% of Americans (and 97% of Millennials) find online ratings and reviews to be reliable. Additionally, 70% of respondents stated these ratings…
Last week, we had a fantastic webinar with Veronica and Ellie from our sister company, Traject's social media management software Sendible. In our webinar, we shared a variety of really…
Yelpers can be tough, but they also have an amazing sense of humor.Their funny Yelp reviews are a wonderful source of information that shows you how to improve your business…
What's the easiest way to reach every neighborhood in your area? You use the hyper-local platform Nextdoor. Research shows Nextdoor is available in all neighborhoods in America. Their platform has 27 million…
When it comes to local, Google My Business (GMB) needs no introduction. Google My Business is the primary digital marketing channel for local businesses (and trust us, Google reviews matter…
You can use numerous marketing channels to attract customers to your local business or that of a client. As a business owner, or an agency supporting customer acquisition efforts for…
Research shows it takes close to 40 positive customer experiences to undo the damage of a single negative review. You've just received a negative review in Google review.What's worse, the…
What's the best way to promote your car dealership?You get your customers to vouch for you. When customers share the exciting news with their friends and family — that they…