What’s the simplest way to boost top-line growth in your business?
With customer reviews, of course! A study showed that brands with 82 total reviews (or more) earn 54 percent more in annual revenue than average. The unsurprising downside is — review sites aren’t created equal. You’ll need to invest your time with the right review platforms to achieve consistent growth in your business.
Which online review sites are most important for reputation management, driving visibility, and social proof?
We’re going to get an answer to that question today. I’ll provide you with a detailed look at a variety of review platforms, outlining what works and why.
Table of Contents
Get the Reputation You Deserve with Grade.us
Why your business needs the top review sites
Top review websites produce disproportionate returns for your business. Reviews have a significant impact on your brand, conversion rates, and revenue. It’s important then, to prioritize the review platforms that will produce the greatest results for your business.
With the right data, you can identify these platforms.
This isn’t just about accumulating a large number of reviews (though that’s still essential). It’s about all of the other benefits that come from a strong review portfolio. These are the incentives you want to optimize your efforts around.
You’ll want to optimize your efforts around the primary, secondary, and tertiary review platforms that produce these benefits consistently. Today, we’re going to take a look at the top review platforms.
Let’s get started.
Top review website #1: Google Reviews
Customers can write reviews for businesses via Google Maps. According to Google, “more than a billion people using Google Maps every month and more than 5 million active apps and websites using Google Maps Platform core products every week.”
That’s 13 percent of the population on Earth.
Why Google reviews are important
Google accounts for 57.5 percent of all reviews worldwide, across all review platforms. If your customers are going to leave a review, there is a very good chance it’s going to be on Google. If you’re like me, you’re probably wondering how is that possible?
Google receives 92 percent of all search visits in the United States (as of 2020), and 96 percent of mobile organic visits. Google is the number one review platform, with 63.6 percent of consumers searching for reviews on Google first. Fifty-three percent of customers visit a business within 48 hours of performing a local search on Google. It sounds like they have a monopoly. 😏
|Google Reviews at a glance|
|# of Reviews||57.5% of all reviews|
|Global website rank||1|
|Total visits||77.05B (annual)|
Features: Google Reviews
Caveats and warnings for Google Reviews
Top review website #2: Facebook Recommendations
Facebook is the most popular social network on the planet. Over time, Facebook has grown to provide users with a variety of essential services, including reviews, which they call recommendations. Users have grown accustomed to these new features over time, as Facebook has worked to act as a facilitator between users and brands.
Why Facebook Recommendations are important
Facebook states that one in three people (on Earth) use their platform to look for recommendations and reviews. According to Statista, Facebook has 2.41 billion monthly active users (more if you include Instagram and Whatsapp). More than 795 million people rely on Facebook for recommendations and reviews each year. 1.6 billion people use Facebook for local search.
Features: Facebook Recommendations
Caveats and warnings for Facebook Recommendations
Top review website #3: Yelp Reviews
Yelp is a controversial yet impactful review platform. Their site has attracted a significant amount of attention from critics, business owners, and, most importantly, customers.
Why Yelp reviews are important
This means Yelp would still be a valuable review platform for businesses to target.
Caveats and warnings for Yelp
Top review website #4: TripAdvisor Reviews
TripAdvisor is the world’s most popular travel app. Billions of people worldwide rely on TripAdvisor each year to find accommodations, restaurants, airlines, cruises, and more.
Why TripAdvisor reviews are important
TripAdvisor generated 860 million user reviews and opinions across 8 million listings covering a variety of industries, including restaurants, hotels, vacation rentals, and attractions. Their website is a travel behemoth, and it’s a must-have for businesses in their core industries. Beginner and experienced travelers alike make TripAdvisor their first stop for research and reviews.
Despite the major toll the pandemic has taken on the world, travel will come back and you’re going to want to make sure that your business is ready with a beautiful impactful selection of reviews (even if they’re not as fresh as normal times.) In fact, outside of the United States, travel is already returning across the world.
The TripAdvisor management center allows business owners to manage the essential portions of their review profile, and business owners can:
Caveats and warnings for TripAdvisor
Top review website #5: G2 Reviews
G2 is the world’s largest tech marketplace and peer-to-peer review site. G2’s focus is aggregating user reviews for business software. G2 helps businesses and individuals discover, review, and manage the technology they need to reach their potential.
Why G2 reviews are important
G2 asked themselves this question. “Why is it easier to get unbiased information about a $100 hotel room than a $100,000 piece of software?” G2 solves a high-value problem for businesses, namely which websites are a good fit for my business. So far, G2 has answered this question for more than 4 million people in thousands of organizations.
|G2 at a glance|
|# of Reviews||1.1M|
|Global website rank||15,922|
|Total visits||3.78M (monthly)|
Caveats and warnings for G2
Top review website #6: Zillow
Zillow is an American online real estate database company and the leading real estate marketplace. Users can search for real estate, apartments, mortgages, and property values on their platform.
Why Zillow reviews are important
Eighty-five percent of the homes in the U.S. are listed in Zillow’s U.S. database. They have a significant amount of public and proprietary information on home sales, properties, values, etc. Zillow receives 194 million monthly unique users (as of Q2 2019). One hundred eighty-six homes are viewed every second on their platform.
Zillow also has more than 2 million consumer-submitted real estate agent and mortgage lender reviews on its platform.
|Zillow at a glance|
|# of Reviews||2M+|
|Global website rank||42|
|Total visits||297.15M (monthly)|
Caveats and warnings for Zillow
Bonus: Our detailed guide shows you how to build a profitable real estate business using Zillow reviews in 60 days or less!
Top review website #7: Avvo Reviews
Avvo is an online legal marketplace that connects qualified attorneys with clients who are in the market for their services. An attorney’s profile includes client reviews, disciplinary actions, peer endorsements, legal guides, and more.
Why Avvo reviews are important
In a recent interview with BizJournals.com, Avvo stated that it generates more than $8 billion in revenue each year for lawyers and law firms. A survey from SoftwareAdvice.com found 83 percent of prospective clients use review platforms as an initial first step to evaluate a pool of attorneys.
Seventy percent of clients stated that they would be willing to drive further and spend more if their attorney had better online reviews than a competitor that was closer to home. Lastly, 97 percent of attorneys in America are rated by Avvo, meaning your competitors are on Avvo.
|Avvo at a glance|
|# of Reviews||--|
|Global website rank||11,554|
|Total visits||5.57M (monthly)|
Caveats and warnings for Zillow
Top review website #8: BBB Reviews
Does the BBB still have value as a review platform? Some perceive the BBB as an ancient relic for old-timers, a review platform that offers very little value. As a result, there seems to be some confusion about the BBB and the value they provide to local businesses.
Why BBB reviews are important
In 2018, the BBB received 160,175,192 inquiries (170,350,626 in the US and Canada), 835,846 complaints and settled 654,890 complaints. Statista confirms the BBB as one of the top nine sources customers used to read online reviews and ratings.
Customers are still using the BBB as a review and rating platform. If they’re using it, you should be using it too.
Caveats and warnings for BBB
Top review website #9: Healthgrades Reviews
Healthgrades is the leading online resource and review platform for comprehensive information about physicians and hospitals. They provide consumers with information about physicians, hospitals and health care providers, collecting data on more than 3 million U.S. health care providers.
Why Healthgrades reviews are important
Half of all Americans who see a doctor this year will visit Healthgrades. They’re the number one platform for patient-doctor connections. This is significant when you realize they have a large number of competitors — many with deep pockets.
|Healthgrades at a glance|
|# of Reviews||6M+|
|Global website rank||3,454|
|Total visits||20.41M (monthly)|
Caveats and warnings for Healthgrades
Bonus: Take a look at our detailed guide – How to boost patient referrals with Healthgrades reviews.
Top review website #10: HomeAdvisor Reviews
HomeAdvisor got their start as Service Magic in 1998. Then, In October 2017, HomeAdvisor merged with Angie’s List to form ANGI Homeservices, trading on the NASDAQ as ANGI. This merger created the largest digital marketplace for home services.
Why HomeAdvisor reviews are important
HomeAdvisor connects 4.2 million homeowners to 60,000 pros, facilitating over $10 Billion in home improvement spending. Their site receives more than 4 million unique visitors to its website each month.
|HomeAdvisor at a glance|
|# of Reviews||--|
|Global website rank||1,596|
|Total visits||22.66M (monthly)|
Caveats and warnings for HomeAdvisor
Top review website #11: RepairPal Reviews
As the name implies, RepairPal helps you find trustworthy auto repair shops in your area. They’re a niche review platform and referral service so the consumers who rely on their service tend to be more sophisticated than generalists who frequent mainstream sites like Google Reviews.
Why RepairPal reviews are important
RepairPal doesn’t accept everyone. Instead, they maintain a carefully curated list of providers. Jill Trotta, VP/GM at RepairPal, explains. “We don’t just list anybody in our network. We’re not a pay-to-play network. You have to apply and be accepted, and once you are, we send customers to you.” Shops that are part of RepairPal’s member network meet their stringent quality standards.
|RepairPal at a glance|
|# of Reviews||--|
|Global website rank||12,588|
|Total visits||5.64M (monthly)|
Caveats and warnings for RepairPal
Top review website #12: Caring.com Reviews
Caring.com is a senior living review site. Caring.com receives visits from two groups; families of seniors and seniors themselves.
Why Caring.com reviews are important
Adults age 65 and older are expected to outnumber children by 2030. In fact, approximately seven baby boomers are turning 65 every minute. All baby boomers and 1 in 5 U.S. residents will have reached “retirement age.” Caring.com is a helpful way for seniors to identify the facility that best meets their needs.
|Caring.com at a glance|
|# of Reviews||--|
|Global website rank||56,808|
|Total visits||922.17K (Monthly)|
Caveats and warnings for Caring.com
Bonus: Here’s a detailed guide, showing you how to attract more seniors with 5-star Caring.com reviews.
Top review website #13: Glassdoor Reviews
Glassdoor is an employment review platform; they allow former and current employees to anonymously review companies, view salaries, and apply for jobs.
Why Glassdoor reviews are important
Glassdoor amplifies employee advocacy. Employee advocacy is employee-led, company promotion that includes: employee-led recruiting, promotion, and development. It makes it easier for your organization to attract employees and customers, retain employees, and outperform competitors in the marketplace.
|Glassdoor at a glance|
|# of Reviews||--|
|Global website rank||831|
|Total visits||52.23M (monthly)|
Caveats and warnings for Glassdoor
Top review website #14: The Knot
The Knot describes itself as an “all-in-one wedding planner” with “the #1 wedding app.” Their platform provides couples with the A-to-Z information, tools, and support they need to plan the wedding of their dreams.
Why The Knot reviews are important
|The Knot at a glance|
|# of Reviews||--|
|Global website rank||4592|
|Total visits||9.98M (monthly)|
Features: The Knot
Caveats and warnings for The Knot
Top review website #15: YP
The Yellow Pages originally got their start as a business directory listed in alphabetical order. In 2013, they decided to rebrand their business to YP, adding a variety of new products and services to help businesses.
Why YP reviews are important
YP receives more than 23 million visitors to their site monthly. More importantly, YP has partnered with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation. This shared partnership provides a significant lift to both the BBB and YP, improving the results brands achieve across both platforms.
|YP at a glance|
|# of Reviews||--|
|Global website rank||2658|
|Total visits||23.23M (monthly)|
Caveats and warnings for YP
8 more review sites to get reviews
Zocdoc has expanded its service dramatically covering 40 percent of the U.S. population across 2,000+ cities. They’re used by more than 6,000,000 people each month. Oliver Kharraz, MD, The founder, and chief executive of Zocdoc, states that he comes from a family with a 300 year tradition of being doctors. Check out our detailed Zocdoc reviews guide for more information.
Thumbtack and Angie's List
Indeed is a job search engine that also provides employee prospects with reviews on the company they’re applying for a position with. Indeed receives more than 376 million visitors each month.
WeddingWire lists more than 250,000 wedding professionals on their platform. They’re not as well known as The Knot, but they place special emphasis on making things as easy for their users/customers as possible.
A good rule of thumb with these review sites would be to focus your attention on the mainstream review platforms to start, then add industry-specific, and niche sites as you gain traction with your review management campaigns.
Use these top rated review websites to generate reviews
Your customers decide which review sites are viable for your business. Invest your time wisely, focus on the right review sites and you’ll have the tools you need to boost top-line growth on demand.
These top rated review sites attract a disproportionate amount of customer attention you can use to grow your business. Start with these review websites, then branch out and niche down to build a strong review portfolio that protects you from competitors, attracts customers, and establishes you as the market leader.