8 Unexpectedly Devastating Yet Hilarious Reviews
Some businesses run their businesses so badly you'd think their owners or managers are completely unaware these hilarious reviews exist. Read More...
Reverse Engineering The Perfect Online Reviews
The secret to the perfect online review? It seems like an elusive thing, doesn't it? How are you supposed to identify the perfect review? Read More...
What You Need to Know: Online Review Management and Marketing in 2018
What's the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More...
What’s the Difference Between Business Reviews and Product Reviews?
These two types of reviews provide customers with data. Everything they need to make an informed decision about your business and your product. Business reviews are about identity and purpose; product and service reviews are about performance and outcomes. Read More...
Senior Citizen Reviews: Getting Amazing Reviews From Low-Tech Customers
If you're selling to seniors, and they're unfamiliar with technology, they need you to meet them where they are. If you're looking to attract more senior citizen reviews, it would be a good idea to start with a low-tech review request. Read More...
The Difference in Value of Feedback: Surveys and Online Reviews
Surveys and online reviews are an essential part of your marketing toolbox. But that doesn't mean it's a good idea to use these tools interchangeably. Read More...
Why LinkedIn Should Add Reviews or Endorsements to Company Pages
Customers use reviews to determine trustworthiness. Businesses win customers, reviews and sales. LinkedIn reviews would be a boon to the social network. Read More...
How to Encourage Customers to Use Keywords in their Online Reviews
There are plenty of ways that you can encourage customers to use the right keywords in their online reviews. Keywords are still massively relevant. Read More...
Online Review Challenges for the Small Business: Low Customer Volume
The review challenges for small volume businesses are greater than those with many customers. It's harder for them to manage their reputation. Read More...
Mapping the Local Online Review Strategy That Every B2B Needs
Authority + Urgency + Uniqueness = $$$. Build your online B2B review strategy around these three core elements, and you create an irresistible offer. Read More...