Fake Reviews, Review Management, and the Review Site of the Future
If you're the type of person who buys fake reviews, there's a good chance Jason Brown has your number. We interviewed Jason about the prevalence of fake reviews. Read More...
8 Unexpectedly Devastating Yet Hilarious Reviews
Some businesses run their businesses so badly you'd think their owners or managers are completely unaware these hilarious reviews exist. Read More...
How To Help Your Clients Optimize Their Review Site Listings
Local SEO agencies need to assist their client with review site listing optimization. Learn the 3 steps to providing a review site listing service of value. Read More...
Reverse Engineering The Perfect Online Reviews
The secret to the perfect online review? It seems like an elusive thing, doesn't it? How are you supposed to identify the perfect review? Read More...
Why Fake Reviews Are Like Fake News and What You Can Do About It
Fake reviews are damaging review platforms. Reviews attract customers in droves, boost conversion rates and increase revenue. What can SMBs do? Read More...
Agency Strategy: Providing Managed vs. Self-Service Marketing Solutions
Whether you're offering managed or self-service solutions for your clients, you're going to need to set client expectations, because some self-service clients want to be managed, and some managed clients want to make most decisions. Your agency strategy needs to be able to determine how to help each type of client. Read More...
4 Contract Templates for Online Review Management Services
Bad contracts kill deals. Here are 4 deal-closing contract templates for review management services based on the type of client. Read More...
What You Need to Know: Online Review Management and Marketing in 2018
What's the state of review management and marketing in 2018? When it comes to online reviews, customers make their own decisions. Reviews are more popular than ever, despite fake reviews proliferating. A reckoning for online reviews are coming though, benefitting businesses with the best legitimate reviews. Read More...
4 Self-Destructive Review Management Worst Practices To Avoid
There are a few online review management worst practices that are silent killers, eroding conversion rates, destroying customer goodwill, eating away at your hard earned profits. This doesn't have to be your story. Read More...
Senior Citizen Reviews: Getting Amazing Reviews From Low-Tech Customers
If you're selling to seniors, and they're unfamiliar with technology, they need you to meet them where they are. If you're looking to attract more senior citizen reviews, it would be a good idea to start with a low-tech review request. Read More...