What Is Local Content and Why Is It Important To Small Businesses?

Andrew McDermottLocal, Local Marketing, Review Marketing, Small Business MarketingLeave a Comment


What is local content? Your local content tells people and search engines what your business is all about. Your local content should be layered, in-depth and comprehensive. This isn’t as simple as optimizing your GMB listings. Everyone’s doing that so you’ll need to dig deep to attract more attention. Read More…

Selling Review Management: How To Get Your Agency’s Foot In The Door

Andrew McDermottAgency, Client Acquisition, Reputation Management, Review Marketing, Small Business MarketingLeave a Comment

selling review management

Specialize to get your foot in the door. Try selling review management and marketing to deliver huge wins for your clients. Generalize, once you’ve achieved the results your clients want. Agencies are no longer seen by clients as one-stop shops.

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Senior Citizen Reviews: Getting Amazing Reviews From Low-Tech Customers

Andrew McDermottCustomer Reviews, Reputation Management, Review Funnel, Review MarketingLeave a Comment

senior citizen reviews

If you’re selling to seniors, and they’re unfamiliar with technology, they need you to meet them where they are. If you’re looking to attract more senior citizen reviews, it would be a good idea to start with a low-tech review request. Read More…