Grade.us has always made it easy to amplify your latest and greatest reviews from around the web with our “Review Stream” widget, a copy/paste Web widget that automatically streams your 4- and 5-star reviews to your website or Facebook page.
You’ve probably heard it over and over again: “you need to build a list!” But maybe you’re still skeptical.
After all, hasn’t email’s functionality been replaced over the years by social media and mobile technology, among other things? And aren’t my customers too riveted to Facebook or Snapchat or Meerkat or whatever’s next to pry their eyes away long enough to read my email?
Maybe. But for leveraging your existing customers for sales and business growth, email still reigns supreme over other channels. Continue reading
Savvy marketers and business owners know how valuable customer reviews are. It’s tempting, then, that for a few bucks on Elance, Craigslist or Fiverr, you can recruit an invisible army of ‘customers’ to populate your profiles on Yelp and Google+ with 4- and 5-star reviews.
It’s quick, it’s easy, and it makes your business look good, right? What could possibly go wrong?
To be blunt, everything.
Sure, you may experience some temporary benefit in the form of a burst of new business and the confidence that comes with your new five-star status. But over time, a wall of fake reviews will not only destroy your reputation, but possibly the business itself.
Here are five reasons why you should never buy or solicit fake reviews. Continue reading
How do you get more of your happy customers to participate in online reviews? You’ve probably come across our sober and straightforward advice: ask, guide and remind customers to write reviews–that’s why our “review funnel” service exists, after all.
But what if you’re just not getting any traction? What if you work in a “boring” industry vertical (sorry, HVAC folks ) and can’t motivate customers to share their pleasantly boring experiences with others? Or what if you simply want Yelp reviews but don’t want to so much as mention the words “Yelp” and “review” in the same sentence for fear of inciting Yelp’s wrath?
Well, then you have to start thinking creatively. Continue reading
Importance of a review funnel for a small business
Reviews can be one of the best sources of marketing a small business can get. But why exactly is that? Thanks to the internet, and a larger variety of information sources, consumers now spend much more time getting information before they buy. According to one study, on average, 10.4 information sources are checked before making a decision. Continue reading
Do you think mob behavior affects only those unsophisticated inhabitants of the world’s premodern backwaters? Think again.
This week saw another example of what’s becoming a common Internet phenomenon: an unrelenting, morally- or politically-charged online mob beatdown directed at a business or individual who posted something offensive on social media. (Remember #HasJustineLandedYet?) Continue reading
Last week, Yelp announced the imminent roll-out of video reviews from “Elite” Yelpers. Yelp’s mobile product manager Madhu Prabaker described the new feature, due in early June, as a way to provide “a reward for businesses that go to great lengths to achieve a certain ambiance.”
But Prabaker’s comments are almost certainly bullshit. Continue reading
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