How NOT to Respond to Customer Reviews: 8 DON’Ts From a Recent Case Study

Cindy G.Customer Behavior, Customer Reviews, Negative Reviews, Reputation Management, Yelp1 Comment

Anytown, USA: A customer (who also happens to be an active Yelper) is enjoying a sandwich at his regular haunt: a small local burger joint that also doubles as an arcade. Enter a gleefully screaming child, whose behavior continues uncorrected by parent nor staff for the length of our customer’s meal, souring his dining experience. He takes to Yelp to complain. Read More…

Why You Need to Establish a Review Strategy Today

adminCustomer Reviews, Review Monitoring, Small Business Marketing1 Comment

Reviews can be one of the best sources of marketing a small business can get. But why exactly is that? Thanks to the internet, and a larger variety of information sources, consumers now spend much more time getting information before they buy. According to one study, on average, 10.4 information sources are checked before making a decision. Read More…