Bad contracts kill deals. They don’t follow the rules. These rules determine whether your contract will be read by decision makers, accepted by managers and influencers and signed and submitted. Here are 4 deal-closing contract templates for review management services based on the type of client you’re working with. Read More…
How To Prove the ROI of Online Review Management
What’s the toughest part of review management? It isn’t getting the review. It isn’t even dealing with a flood of negative reviews from a horde of angry customers. No, the hardest part of online review management (ORM) is something unexpected. It’s demonstrating the ROI of Online Review Management. Read More…
How To Get a Meeting With the Head Honcho To Pitch Services
There’s no perfect formula for how to get a meeting with the head honcho, because salespeople are viewed as inherently selfish. Not because they crave success, but because they’re focused on taking more than giving. Giving is how you get past the gatekeeper’s filters. It’s how you win that coveted first meeting. Read More…
3 Strategies For Prospecting Online Review Management Clients
Prospecting online review management clients doesn’t have to be an emotional rollercoaster. Your business should be filled to overflowing with leads. You should have a steady supply of amazing and responsive clients. Find out how you can find more prospects using forums, poor review portfolios and email marketing. Read More…
How To Sell Online Review Management To Enterprises and Franchises
Selling review management to large enterprises and franchises is an unbelievably difficult ordeal when you don’t know what you’re doing. Create value, focus on outcomes. Make it all about your prospects by following this simple outlined strategy. Read More…
4 Self-Destructive Review Management Worst Practices To Avoid
There are a few online review management worst practices that are silent killers, eroding conversion rates, destroying customer goodwill, eating away at your hard earned profits. This doesn’t have to be your story. Read More…
Selling Review Management: How To Get Your Agency’s Foot In The Door
Specialize to get your foot in the door. Try selling review management and marketing to deliver huge wins for your clients. Generalize once you’ve achieved the results your clients want. Agencies are no longer seen by clients as one-stop shops.
How To Get Business Owner Buy-in For Online Review Management
You’re facing an uphill battle to get business owner buy-in for online review management. Not only do you have to expose their misconceptions and educate these business owners, but you have to do it in a way that gets past their skepticism. Read More…
Agency or DIY? The Value Proposition of Online Reviews (and the Terrifying Cost of Failure)
When it comes to online reviews, many organizations feel they can do it themselves. But many times quality online review value comes from agency assistance. Read More…
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